New Soul Advertising is an exhibition stand company based in Faisal, Giza, Egypt, delivering complete design-to-installation services for exhibitors at the Egypt International Exhibition Center (EIEC), the Cairo International Convention Centre (CICC), and other major venues nationwide.
Exhibition Stand Types We Build
Whichever format your event organiser assigns, we design and build it to a professional standard:
- Shell Scheme stands — branded graphics, counters, and furniture fitted onto the organiser's standard shell structure.
- Space Only (custom) stands — fully custom design and structure built from the ground up, with complete creative freedom.
- Double-deck stands — two-storey booths that maximise floor space and create a strong visual presence.
- Modular / reusable stands — systems designed for multiple events, reducing cost per use over time.
Our Process, Step by Step
- 1. Brief & concept: we start from your brand identity, budget, and floor plan to sketch initial concepts.
- 2. 3D design: a full 3D render so you can approve every detail before fabrication starts.
- 3. Fabrication: structure, graphics, and furniture are built in our workshop under strict quality control.
- 4. On-site installation: our own crew installs and finishes the stand ahead of the show opening — no subcontractors.
- 5. On-site support: a technician stays reachable during the event to resolve any issue immediately.
Case Study: Fischer at Big 5 Construct Egypt
New Soul Advertising designed and built the Fischer exhibition stand at Big 5 Construct Egypt 2026, including an interactive product display zone, a FireStop demonstration area, and a full branded entrance — delivered in partnership with PILLARS. See the full project gallery for more photos.
Materials We Use
Depending on the design and budget, we build stands using MDF and wood structures, acrylic and stainless steel signage panels, fabric/flex printed graphics, and LED lighting. Read our detailed materials guide for a full breakdown of each option.
Why Choose New Soul?
- In-house execution team — from design to on-site installation, with no reliance on third-party subcontractors.
- Transparent quotes — a detailed proposal covering design, materials, and installation, with no hidden costs.
- On-time delivery — a clear timeline for every stage of the project, ready before the show opens.
- On-site support — our team stays available during the event to resolve any issue immediately.
- Proven experience — trusted by international brands such as Fischer, alongside major local companies.
From Concept to Opening Day
Our team manages your entire project — design, fabrication, printing, lighting, and installation — delivered on schedule and ready for opening day.
View Our Work →Frequently Asked Questions
How much does an exhibition stand cost in Egypt?
Cost depends on size, stand type (Shell Scheme vs Space Only), materials, and lighting. Contact us with your floor plan for a detailed, transparent quote.
How long does it take to build a custom stand?
Timelines vary by size and complexity, but we always work backward from your event's build-up schedule to guarantee readiness before opening.
Do you handle stands outside Cairo and Giza?
Yes, we serve clients across Egypt depending on the project's scope and venue.
Can you execute a project under our own agency's name?
Yes — see our White Label execution service for agencies and partners.
